Company Evolution

Reliance Retail launched in 2006 with its Reliance Fresh store in Hyderabad, established by parent company Reliance Industries.

https://relianceretail.com/milestone.html

Soon afterwards, the company established its consumer electronics chain Reliance Digital in 2007, followed by Reliance Trends for fashion and lifestyle in 2008.

https://relianceretail.com/milestone.html

In 2017, Reliance Retail launched a multi-channel e-commerce platform for Reliance Trends, while earning more than US$5 billion in annual revenue.

https://relianceretail.com/milestone.html

In 2019, the company acquired British toy retailer Hamleys, then launched multi-category online shopping platform JioMart in 2020 and entered the pharmaceuticals market in 2021.

https://relianceretail.com/milestone.html

Reliance Retail now has more than 45 subsidiaries and more than 18,900 stores in over 7000 cities: the largest store network in India.

https://www.tdsgroup.in/blog/top-5-retail-companies-in-india

https://relianceretail.com/key-facts.html

https://relianceretail.com/appInv/Uploads/RRL_Annual_Report_2022_23.pdf

Awards and Recognition

Reliance Retail won the Annapoorna Food Retailer of the Year Award 2019 from the Retailers Association of India.

https://relianceretail.com/award.html

The company headed the list of the 50 fastest growing global retailers in Deloitte’s Global Powers of Retailing Report for 2020, and has continued to rank highly in subsequent years.

https://www2.deloitte.com/in/en/pages/consumer-business/articles/indian-retail-brand-lead-the-fastest-50-list.html

In 2023, Reliance Retail won Retail Company of the Year in the ET Retail Awards, while Reliance Jewels won Brand of the Decade at the BARC Asia Awards.

https://relianceretail.com/award.html

The company is certified as a Great Place to Work, and featured in the top ten list of India’s Best Workplaces in Retail in 2023 and 2024.

https://www.greatplacetowork.in/great/company/reliance-retail-limited

https://www.greatplacetowork.in/indias-best-workplaces-in-retail-2023

https://www.greatplacetowork.in/indias-best-workplaces-in-retail

In 2023, Reliance Digital was named India’s Most Admired Retailer of the Year for consumer durables and information technology at MAPIC India, the country’s premier retail annual event.

https://www.prnewswire.com/in/news-releases/mapic-india-honors-indias-most-admired-retail-and-tech-innovators-at-the-mapic-india-retail-and-retail-tech-awards-2023-301930504.html

Corporate Culture

Reliance Retail bases its corporate culture around three concepts: Service, Solution and Consumer Experience.

https://relianceretail.com/appInv/Uploads/RRL_Annual_Report_2022_23.pdf

The company works with a huge network of merchants, manufacturers, vendors, small store owners and global companies, promoting inclusive growth.

https://www.ril.com/businesses/retail

It offers customers excellent choice, value, quality and an attractive shopping experience across its many stores.

https://relianceretail.com/our-business.html

Reliance Retail is committed to creating ‘one of the world's most people-friendly, performance-driven, and process-efficient learning organisations’, and to foster a ‘respectful and delightful work environment’ for employees.

https://relianceretail.com/our-business.html

Through association with Indian sports and movie stars, Reliance Retail has boosted its media profile across the country, gaining a competitive advantage.

https://dutchuncles.in/inspire/reliance-retail-the-success-of-indias-largest-retailer

International Presence

Reliance Retail is among the fastest-growing international retailers and the only Indian retailer in the Global Top 100, recently ranking at number 53.

https://relianceretail.com/our-business.html

Reliance Brands Limited, a company subsidiary, is India’s largest retailer of luxury goods, partnering with 85 prestigious global brands including Armani, Balenciaga, Burberry, Versace and Tiffany & Co.

https://www.voguebusiness.com/companies/india-largest-luxury-retailer-reliance-brands-ceo-darshan-mehta

https://relianceretail.com/partner-brands.html

Reliance Retail’s 2019 acquisition of UK toy retailer Hamleys, with its flagship store on London’s Regent Street, was the company’s first international acquisition.

https://relianceretail.com/milestone.html

In 2022, Reliance Retail signed a franchise agreement with Pret A Manger to establish up to 100 coffee and sandwich shops in India over the following five years.

https://www.retail-week.com/grocery/pret-a-manger-strikes-deal-with-reliance-to-expand-into-india/7042028.article

In 2023, the company signed a deal with fashion retailer Superdry, in which Reliance acquired its intellectual property assets for India, Sri Lanka and Bangladesh.

https://www.ft.com/content/0b641f39-26a9-481b-b62d-616de7f409cf

Brand Portfolio

In grocery, Reliance Retail has Fresh Signature, Smart superstore, Smart Bazaar, Smart Point, Freshpik, Shree Kannan Departmental, 7-Eleven and Jayasurya stores.

https://relianceretail.com/our-business.html

In consumer goods, the company owns beverage brands including Campa, Raskik and Sosyo, plus Enzo, Glimmer, Puric, Get Real and Dozo for home and personal care products.

https://relianceretail.com/our-business.html

Reliance Digital and Jio stores offer consumer electronics, home appliances, computing and mobility products, gadgets and accessories.

https://relianceretail.com/our-business.html

Its fashion and lifestyle outlets include India’s largest fashion retail chain Trends, with an array of own brands. Other notable brands are Yousta, Azorte and Reliance Jewels.

https://relianceretail.com/reliance-trends.html

https://relianceretail.com/our-business.html

Reliance Retail operates the Netmeds digital channel and chain of pharmacies, providing medicines, beauty essentials and wellness products.

https://www.ril.com/businesses/retail

In 2022, the company launched Independence, an indigenous made-for-India consumer packaged goods brand focused on categories including staples, processed foods and other daily essentials.

https://economictimes.indiatimes.com/industry/cons-products/fmcg/reliance-retail-arm-launches-fmcg-brand-independence-in-gujarat/articleshow/96251445.cms

Store Network

As of June 2024, Reliance Retail operated a total of 18,918 stores with 81.3 million square feet of retail space.

https://relianceretail.com/key-facts.html

Reliance Smart stores offer fresh produce, bakery, dairy, home and personal care products, clothing and general merchandise, and are often colocated with Reliance Trends and Digital stores.

https://relianceretail.com/reliance-smart.html

Reliance has more than 5000 fashion stores in India and more than 8000 consumer electronics stores. In both areas, it is the country’s largest retailer.

https://relianceretail.com/our-business.html

Reliance Digital stores offer more than 200 national and international brands across a product portfolio including audio and video, digital cameras, computers, laptops, tablets, mobile phones and household white goods.

https://relianceretail.com/reliance-digital.html

Through Jio Stores, the company offers Reliance Digital’s range of consumer electronics and technology products in more remote areas of India, expanding access to these goods throughout the country.

https://relianceretail.com/reliance-digital.html

Reliance Retail has over 304 million registered customers across all its formats, and in 2024 it achieved footfall of more than 1.06 billion in its stores.

https://relianceretail.com/key-facts.html

Digital Platforms

The company’s digital channels include AJIO, with fashion and lifestyle brands, along with JioMart, selling goods from across the Reliance Retail network.

https://relianceretail.com/our-business.html

To give customers greater options and convenience, JioMart offers payment by debit card, credit card, internet banking, loyalty points and e-wallets.

https://relianceretail.com/reliance-jiomart.html

Digital commerce and new commerce businesses contributed 18 per cent of Reliance Retail’s revenue in financial year 2023.

https://economictimes.indiatimes.com/industry/services/retail/reliance-retail-crosses-a-billion-transaction-benchmark-in-fy23-to-ramp-up-fmcg-business/articleshow/102476374.cms

In August 2022, Reliance Retail formed a partnership with Meta to offer JioMart transactions over WhatsApp. Orders placed via this platform increased nine-fold by the end of that year.

https://relianceretail.com/milestone.html

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/jiomart-sees-37-monthly-increase-in-orders-via-whatsapp/97246234

In 2023, the company launched Tira, an omni-channel platform for beauty products, offering a curated selection of Indian and global brands.

https://timesofindia.indiatimes.com/business/india-business/reliance-retail-launches-tira-an-omni-channel-beauty-retail-platform/articleshow/99267954.cms

In 2024, JioMart piloted a one-hour delivery service in selected areas of Mumbai via a ‘hyperlocal delivery’ option on its app.

https://www.business-standard.com/companies/news/reliance-retail-begins-pilot-runs-for-quick-grocery-delivery-in-mumbai-124062600245_1.html

Sourcing and Supply Chain

Reliance Retail’s sourcing ecosystem includes local producers, small and medium-sized businesses, regional, national and global brands across its product categories.

https://relianceretail.com/appInv/Uploads/7d14815e-ec5e-427b-8b5d-c2293dde0bce.pdf

The company’s ‘fibre to wardrobe’ model delivers the latest and most up-to-date fashions from around the world to Indian customers in the most cost-efficient way.

https://relianceretail.com/appInv/Uploads/7d14815e-ec5e-427b-8b5d-c2293dde0bce.pdf

In consumer electronics, the company leverages its relationships with global brands, original equipment manufacturers, chip makers and contract manufacturers to deliver the widest range of products at the most competitive prices.

https://relianceretail.com/appInv/Uploads/7d14815e-ec5e-427b-8b5d-c2293dde0bce.pdf

Reliance Retail operates a warehouse network of 32 million square feet to facilitate its pan-Indian supply chain.

https://www.business-standard.com/companies/news/reliance-retail-targets-doubling-business-in-3-4-years-says-isha-ambani-124082900842_1.html#goog_rewarded

The company has integrated India’s small neighbourhood stores into its supply chain as delivery centres for its JioMart online shopping platform, and encourages them to sell on the platform.

https://altiusinvestech.com/blog/reliance-retail-readies-to-disrupt-the-fmcg-space

Product Design and Development

Reliance Retail has nurtured a powerful in-house product design and development competence in food, FMCG, fashion, general merchandise and consumer electronics.

https://relianceretail.com/appInv/Uploads/7d14815e-ec5e-427b-8b5d-c2293dde0bce.pdf

Across numerous sectors, the company has developed a highly successful portfolio of own brands, many of which have outperformed competing national brands in their respective categories.

https://relianceretail.com/appInv/Uploads/7d14815e-ec5e-427b-8b5d-c2293dde0bce.pdf

Through Trends stores for men, women, juniors and Trends Footwear, Reliance Retail is India’s leading value fashion chain, with an extensive range of own-brand products.

https://relianceretail.com/appInv/Uploads/RRL_Annual_Report_2022_23.pdf

The company announced plans in 2024 to expand its presence in the jewellery market, with curated design-led products and those tailored for specific occasions and regional tastes.

https://www.business-standard.com/companies/news/reliance-retail-targets-doubling-business-in-3-4-years-says-isha-ambani-124082900842_1.html#goog_rewarded

In September 2024, Reliance Retail formed a partnership with underwear and sportswear manufacturer Delta Galil, enabling it to tap into the Israeli company’s design and innovation expertise.

https://www.just-style.com/news/delta-galil-to-expand-india-footprint-with-reliance-retail-jv/?cf-view

Strategic Partnerships

Reliance Retail operates a business model based upon thousands of relationships with merchants, helping them to modernise and prosper.

https://www.ril.com/businesses/retail

In 2022–2023, Reliance Retail passed the milestone of 3 million merchant partners, as its network grew across multiple geographies.

https://relianceretail.com/appInv/Uploads/RRL_Annual_Report_2022_23.pdf

In 2024, Reliance Retail signed an exclusive country-wide partnership with British online fast-fashion retailer ASOS, which will introduce ASOS’s own-brand labels to Indian consumers via multiple retail formats.

https://www.asosplc.com/news/reliance-retail-and-asos-partner-bring-asos-own-brands-india

https://www.indiaretailing.com/2024/05/16/6-global-brands-entering-india-with-reliance-in-2024-25

Reliance Retail has agreed a major deal to relaunch Chinese fashion retailer Shein in India via its stores and online channels.

https://www.reuters.com/business/retail-consumer/reliance-retail-launch-shein-india-et-reports-2024-07-04

The company partnered with Indian credit card company SBI Card in 2023 to launch the Reliance SBI Card, offering a wide range of rewards and benefits for Reliance Retail customers.

https://www.cnbctv18.com/personal-finance/reliance-retail-partners-with-sbi-card-to-launch-reliance-sbi-card-fees-benefits-other-details-here-18202871.htm

In 2022, Reliance Retail acquired a 54 per cent stake in Indian robotics company Addverb, and is now utilising its technology to expand and optimise its business operations.

https://tfipost.com/2022/02/presenting-reliance-retail-managed-by-robots-and-powered-by-ai

Harnessing Innovation

Reliance Retail ‘remains steadfast to innovation across formats and products to improve customer experience and serve evolving consumer needs’, it states in its 2023–2024 annual report.

https://relianceretail.com/appInv/Uploads/7d14815e-ec5e-427b-8b5d-c2293dde0bce.pdf

In 2024, Reliance Retail introduced the Swadesh store format, promoting traditional art forms and artisans in a new context, attracting high demand.

https://www.business-standard.com/companies/news/reliance-retail-expects-rising-demand-for-premium-to-fuel-indian-market-124080701502_1.html

The JioMart online shopping platform leverages data analytics and artificial intelligence to personalise recommendations for customers, optimise inventory management and enable efficient logistics operations.

https://press.farm/the-expansion-of-reliance-retailmukesh-ambani

The company plans to launch a sports retail format across India, to compete with Decathlon, which has around 100 outlets in the country.

https://www.business-standard.com/companies/news/reliance-retail-plans-to-launch-sports-format-to-compete-with-decathlon-124070900620_1.html

Reliance Retail is investing in state-of-the-art supply chain infrastructure across India to develop an automated warehousing and logistics system connecting all its major sourcing and consumption locations.

https://www.logisticsinsider.in/reliance-retail-invests-in-state-of-the-art-supply-chain-infrastructure-in-india-reveals-ambani

Corporate Responsibility

Reliance Retail offers a ‘nurturing, inclusive and high-growth work environment’ which enables its employees to deliver the best results to customers and communities.

https://relianceretail.com/appInv/Uploads/7d14815e-ec5e-427b-8b5d-c2293dde0bce.pdf

Through its corporate social responsibility (CSR) programme, the company aims to improve the lives of Indian citizens through initiatives in health, education, sports for development and rural transformation.

https://relianceretail.com/appInv/Uploads/7d14815e-ec5e-427b-8b5d-c2293dde0bce.pdf

The company is mandated to spend a minimum of 2 per cent of its average net profits for the previous three years on CSR programmes and activities.

https://relianceretail.com/INV_Doc/Other_Downloads/36_Corporate_Social_Responsibility_Policy.pdf

In 2023–2024, it directed around 41 per cent of its CSR investments into education and skills development, and 33 per cent to healthcare initiatives.

https://relianceretail.com/appInv/Uploads/7d14815e-ec5e-427b-8b5d-c2293dde0bce.pdf

In 2020, company chairman and managing director Mukesh Ambani announced plans to make Reliance Industries net-zero carbon by 2035.

https://www.ril.com/about/our-history

Maintaining Growth

Reliance Retail leads the Indian market in grocery, electronics and fashion, outselling all competitors.

https://www.ril.com/businesses/retail

Since the 2015 launch of its 2.0 multi-channel initiatives, the company has grown extremely fast, now recording more than 1 billion transactions per year.

https://relianceretail.com/milestone.html

In its most recent annual report, Reliance Retail states that all its product categories witnessed growth in 2023–2024, from consumer electronics to grocery to apparel and footwear.

https://relianceretail.com/appInv/Uploads/7d14815e-ec5e-427b-8b5d-c2293dde0bce.pdf

Its customer base grew to over 300 million in 2023–2024, up by 22 per cent from the previous year, while transactions grew by 19 per cent to 1.23 billion.

https://relianceretail.com/appInv/Uploads/7d14815e-ec5e-427b-8b5d-c2293dde0bce.pdf

In grocery, the company has grown 2.5 times faster than its competitors, thanks largely to its focus on smaller towns, where over two-thirds of its new stores have been established.

https://timesofindia.indiatimes.com/business/india-business/isha-ambani-says-reliance-retail-aims-to-double-business-in-next-3-4-years/articleshow/112896515.cms

Qatar’s sovereign wealth fund invested US$1 billion in Reliance Retail in August 2023, saying that it supports ‘innovative companies with high growth potential’.

https://english.alarabiya.net/business/economy/2023/08/23/Qatar-sovereign-wealth-fund-invests-1-bln-in-Ambani-s-retail-arm